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English Seminar Staff
Dr. Anja Janoschka
Senior Assistant, Linguistics
Study Abroad Coordinator
News
Office hours: Tuesdays, 10-12
Current Courses taught by Anja Janoschka
Portrait
Research Interest
Anja Janoschka was a member of the English Department of the University of Zurich from January 2003 to December 2005. During the SS 2006, she worked as a Visiting Professor of English Linguistics (replacing retiring Prof. Dr. Peter Trudgill) at the University of Fribourg. She returned to the University of Zurich in the WS 2006/07 as Study Abroad Coordinator and Senior Assistant.
Her research interests are pragmatics and hypertext linguistics, computer-mediated communication, persuasive language in advertising, newspapers and politics, semiotics as well as cultural studies.
Anja Janoschka holds an M.A. in Modern Foreign Languages (English and Spanish) and Business Studies from the University of Giessen (Germany, 1996). Before continuing her academic career she worked as a Senior Consultant for an international advertising agency in Frankfurt, followed by work as a freelancer for Online Advertising. In 2001, she returned to the University of Giessen for graduate study where she was a research assistant with Prof. Jucker on the DFG-project (German Science Foundation) "Reference assignment strategies in English".
Her doctoral thesis Web Advertising: New Forms of Communication (2004) investigated the function of web advertisements. The book is concerned with the interactive communication process of banner advertisements reflecting the new role of addressees in online advertising, the linguistic means and strategies of persuasion, and the relation between mass media and interpersonal communication. Her current research is concerned with cross-cultural communication and the impact of English in French, German, Italian, Polish, Portuguese and Spanish print ads.
Anja Janoschka regularly teaches introductory courses in linguistics and study skills. She has also offered B.A. and M.A. seminars on "Hypertext Linguistics", "The Language of Advertising" and "Intercultural Business Communication." Currently, she is preparing a course concerned with aspects of "Political Language."
(in progress). Cross-cultural advertising communication: The impact of English on European Print Advertising. Habilitation project.
2004. Web advertising: New Forms of Communication on the Internet. Pragmatics & Beyond New Series 131. Amsterdam: Benjamins.
Research Papers
2008. (forthcoming). "Corporate Weblogs: Strategien der interkulturellen Viralen Markenkommunikation von Smoothies." In: Europäische Kulturen der Wirtschaftskommunikation 12. Wiesbaden: Deutscher Universitätsverlag.
2008. (forthcoming). "Political weblogs: a new form of advertising persuasion?" Proceedings of Political Linguistics, Warsaw, September 13-15, 2007.
2007. (in press). "She’s cool and sexy: Glocal brand communication in cross-cultural European print advertising." In: Sylvia Bendel and Gudrun Held, (eds.). Werbung grenzenlos. Multimodale Werbetexte im interkulturellen Vergleich. Frankfurt am Main: Peter Lang.
2007. "A Linguistic Categorisation of Advertising Communication Strategies in European Print Markets." In: Christopher Schmidt and Dagmar Neuendorff (eds.). Sprache, Kultur und Zielgruppen. Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft. (Europäische Kulturen der Wirtschaftskommunikation 11). Wiesbaden: Deutscher Universitätsverlag, 157-176.
2007. Janoschka, Anja and Ljungberg, Christina (in progress). "To be on everyone’s lips – a pragmasemiotic analysis of intercultural website advertising in the European beer market."
2005. "Do you have problems losing weight? Pragmalinguistic personalisation strategies of promotional newsletters and advertising spam. " Lodz Papers in Pragmatics 2005/01, 91-119.
2005. "Review: Boardman, Mark, The Language of Websites." The European English Messenger I/2005, 86-87.
2004. "Click here: The persuasive function of banner advertisements." In: Cap, Piotr & Piotr Stalmaszczyk (eds.). Research in Language II. Lodz: University of Lodz Press, 147-161.
Recent presentations
and invited guest lectures
2007
"Corporate Weblogs: Die Kunst der Viralen Kommunikation." EUKO, Europäische Wirtschaftskommunikation (Salzburg, Austria), November 14, 2007.
"Political blogs: A new linguistic means of "personal, political direct advertising"?!" Political Linguistics (Warsaw, Poland), September 15, 2007.
Anja Janoschka and Dorota Smyk-Bhattacharjee. "I love posts that draw interesting comments, thanks everybody. Public and Private Communication Strategies in English and Polish Political Discourse." IPRA (Gothenburg, Sweden), July 12, 2007.
"On making breaks and visiting schools - The Mystery of Collocations." MCI Innsbruck, May 31, 2007.
"The Language of Advertising." University of Neuchâtel, February 2nd, 2007.
2006
"Signs in brand communication." Fachhochschule Wirtschaft, Würzburg, December 13, 2006.
"Due diligence in mergers & acquisitions." Fachhochschule Wirtschaft, Würzburg, December 13, 2006.